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Generative AI for Business

Harness the power of breakthrough AI technology.

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After completing the course, you will be able to:

After completing the course, you will be able to:

  1. Evaluate the business case for adopting generative AI in a range of domains, including marketing, supply chain, customer service, and engineering.

  2. Evaluate whether generative AI is a viable solution in a variety of business contexts.

  3. Develop your own roadmap for incorporating generative AI within your organization, including milestones, performance measurements, a resourcing plan, and a risk-mitigation strategy.

Participants who successfully complete the course will receive credentials certifying completion from the University of Chicago, including a digital badge, and become part of the UChicago network.

Live Session Topics

  • Understand the fundamental concepts, applications, and impacts of generative AI.

  • Develop a high-level understanding of the underlying technology used to create generative AI models.

  • Explore the history of generative AI and its sudden rise to relevance in the modern world.

  • Discern when generative AI should be applied as a scalable business solution.

  • Learn to effectively measure and report on performance for AI-assisted assets.

  • Learn about the final project.

  • Explore and discuss real-world use cases in generative AI.

  • Review AI developments in the customer service sector.

  • Highlight the promises and pitfalls of this new technology.

  • Survey the different technical strategies in implementing these new systems.

  • Learn how AI is enhancing supply chain management.

  • Examine examples such as forecasting, inventory optimization, route optimization, and waste reduction.

  • Continue analysis of real-world use cases.

  • Review AI implementation in marketing through seven use cases.

  • Survey six key barriers preventing marketing teams from harnessing AI's full potential.

  • Forecast the future of generative AI and software engineers.

  • Discover how AI is empowering software engineering today.

  • Understand real-world ethical considerations for generative AI.

  • Discuss important frameworks for maintaining technological tools with sustainability in mind.

  • Consider the future of generative AI and related technologies as they continue to develop.

Explore the possibilities of generative AI with field experts.

As a tool of infinite capabilities, generative AI’s potential is poised to revolutionize whole industries. Already transforming the way we create art, music, and content, this cutting-edge technology is disrupting education, healthcare, logistics, manufacturing, product development, and more. The leaders of tomorrow will be those who understand generative AI's potential today, successfully leveraging it to their organizations' competitive advantage. Learning to adapt and embrace generative AI will help you navigate a rapidly expanding job market that requires skills in this emerging technology.

#1

is the position of generative AI among technologies most likely to impact business significantly.
Source: Cisco (2023)

25%

of surveyed C-suite executives say they are using generative AI business tools.
Source: QuantumBlack AI by McKinsey (2023)

21x

is the increase in the share of global English-language job postings that mention new AI technologies such as GPT or ChatGPT since November 2022.
Source: LinkedIn's Future of Work Report—AI at Work (2023)

Our Approach to Live Online Learning

Designed to provide a rich learning experience while maximizing your time, this course is delivered via four ninety-minute live webinars in conjunction with asynchronous materials.

Immersive live sessions

The interactive, instructor-led live webinars bring you and your fellow participants together to explore the intricacies of generative AI, analyze real-world applications, and discuss actionable tools.

Self-paced asynchronous materials

Supplementing these live sessions are asynchronous materials consisting of readings, videos, and interactive content you can access and carry out at your convenience. You will devote approximately four hours to these activities.

Personalized support

The instructional assistant—a subject matter expert—will accompany you on your journey through the content, answering your questions and providing feedback on your work.

Meet Your Instructor

UCH Faculty Patrick McQuillan
Patrick McQuillan, MBA

Analytics Executive and Strategy Consultant

Unique Program Features

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Live Sessions
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World-Class Instructors
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Hands-On Learning

This course is an excellent fit for:

  • C-suite executives who want to understand the promising world of generative AI and introduce the technology as a strategy to create business value

  • Technology and innovation leaders in charge of digital transformation and evolution looking to develop and implement generative AI best practices

  • Senior managers who want to dive deeper into generative AI to evaluate its application within their departments and drive an AI-first culture

  • Experienced professionals in any industry seeking innovative strategies for applying generative AI in their operations to improve role performance

Student Feedback

I have identified areas (design, operations, manufacturing, supply chain) where we can implement generative AI in our organization. The coursework helped me prepare the strategy needed to engage other...
Clementine Uwineza
I liked the framework for thinking about how to address opportunities along with the risk governance required to support the AI opportunity.
Lisa Glynn
The instructors' clear explanations and hands-on guidance made complex concepts accessible. I plan to use this knowledge immediately in streamlining and elevating my work with texts. Generative AI too...
Jennifer Lang

Didn't find what you were looking for? Schedule a call with one of our Program Advisors or call us at +1 315 810 9499.

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