Predictive and Marketing Analytics for Growth

In this course, you will develop the skills to effectively harness data analytics to optimize marketing performance and drive revenue. You will learn how to segment and size markets, deploy more effective cross-selling and upselling strategies, and forecast sales and customer lifetime value. By the end of the course, you will be able to leverage predictive analytics to identify the right customers, market to them effectively, and develop more impactful marketing campaigns to accelerate business growth.

1. Analyze, interpret, and leverage data to target the right audience.

2. Segment audiences effectively to optimize contact strategies.

3. Measure the impact and effectiveness of marketing campaigns.

4. Predict future customer purchases and forecast Customer Lifetime Value (CLV).

5. Use marketing-applied predictive analytics to inform strategic decision-making across functions such as marketing, operations, and finance.

6. Apply predictive analytics to real business challenges for practical experience.

• Mid-to-senior professionals looking to upskill and expand their expertise in modern analytics. Their goals include enhancing functional performance, leveraging data for career growth, and applying analytics with both managerial and technical acumen.

• Consultants looking to enhance their analytical skills to provide data-driven recommendations, with a need to leverage data for efficiency, forecasting, and competitive advantage.

• Entrepreneurs and founders looking to leverage data-driven insights for growth and competitive advantage by predicting customer behavior, optimizing inventory, and increasing conversions. 

• Early-career professionals seeking to upskill in predictive modeling and its real-world business applications.