ONLINE

Professional Certificate in Digital Marketing

Turning data into insights to optimize marketing initiatives and drive results

Request More Information

Country/Region
Inquiring For
Work Experience

By clicking the button below, you agree to receive further communications. We may contact you with updates about new programs and products. Upon submission you are granting the University of Chicago permission to contact you by email, telephone, WhatsApp, or SMS. You may unsubscribe or update your email preferences via the link found at the bottom of every email at any time. Courses sponsored by third parties, including employers, are subject to additional terms and conditions of service. View our terms and privacy policy.

Register this week to receive a 10% tuition reduction

The University of Chicago’s Professional Certificate in Digital Marketing is an immersive ten-month learning journey designed for you to gain essential training across a range of marketing disciplines. The program will guide you through the core principles, tools, and industry trends around advertising, brand development, digital marketing, market research, marketing planning, and social media. Ultimately, you will emerge equipped to leverage insightful findings to make better decisions and optimize marketing efforts to achieve your business goals.

About the Certificate Program

This certificate program provide the skills and training you need to leverage analytic tools, frameworks, and models to create impactful marketing content, optimize web analytics, improve online presence, as well as produce actionable insights, make informed, analytics-based marketing decisions, and promote innovative marketing initiatives within your organization. This certificate program comprises the following courses:

UCH - PCP - ICON - MAC - Consumer Behavior and Marketing Strategy
Consumer Behavior and Marketing Strategy

In this course, you will explore the consumer in depth and practice applying social science theories to real-world marketing problems.

UCH - PCP - ICON - MAC - Web Analytics
Web Analytics

This course will prepare you to oversee online business performance by mastering core technical aspects of optimizing online presence.

UCH - PCP - ICON - MAC - Statics for data science
Data-Driven Content Marketing

Here, you will explore a content marketing strategy that leverages tactics to engage the audience and drive profitable customer action.

UCH - PCP - ICON - MAC - Predictive Analytics for Marketing
Predictive Analytics for Marketing

The course shows you how to apply analytic techniques and predictive modeling to measure, forecast, and improve marketing performance.

UCH - PCP - ICON - MAC - Big Data in Marketing
Big Data in Marketing

This course explores big data as an indispensable marketing tool for improving customer engagement, optimizing performance, and more.

Why enroll?

Enhanced Student Experience:

You will be guided by a Certificate Coordinator. You will also have unique opportunities to network and interact with your peers.

Certificate Award Ceremony:

Join your fellow participants on campus in Chicago at the end of the program, which will culminate in a certificate award ceremony with further networking opportunities

Exclusive Benefits:

Become part of the global UChicago Professional Education community and receive select student benefits upon completion of the program.

After completing the certificate program, you will be able to:

After completing the certificate program, you will be able to:

  1. Plan a content marketing approach to engage audiences and encourage them to amplify a brand’s reach, credibility, reputation, and trust

  2. Collect, measure, analyze, and report web data to understand and optimize web usage

  3. Leverage AI and machine learning to extract insights generated through algorithms, data sets, and models to predict future behaviors and inform more effective marketing strategies

  4. Apply social science theories to arrive at data-driven consumer understanding, recommend marketing actions, and test potential courses of action

  5. Understand and use tools to analyze and process large volumes of real-time customer data

Participants who successfully complete the course will receive credentials certifying completion from the University of Chicago, including a digital badge, and become part of the UChicago network.

Meet Your Instructors

UCH Faculty Dave Cameron
Dave Cameron, MSc

Predictive Analytics for Marketing and Web Analytics

UCH Faculty George Davidson
George Davidson, MBA

Consumer Behavior and Marketing Strategy

UCH Faculty Tracy Samantha Goodheart
Tracy Samantha Goodheart, MSc

Founder of Socially Authentic

UCH Faculty Edward Ramsey
Edward Ramsey

BSc; Big Data in Marketing, the University of Chicago

Admission Process 

Application

Complete the application form and pay the non-refundable fee.

Interview 

Receive a call for an interview with our Admissions Team.

Results 

Our Admissions Committee will inform you of their final decision within two business days.

Participant Experiences

I wish to thank the entire academic team. The fact that you offer these kinds of programs shows a desire to support people’s professional growth. Uploading the content of updated material, dealing with the needs of so many people, and being able to guide them to make the most of the experience require tremendous effort and your dedication is commendable. Thank you very much.
Fernando Samaniego
Participant in Data-Driven
Content Marketing

Home to 101 Nobel laureates, UChicago is where learners turn ideas into impact.

Starts on

Enroll Now