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The Psychology of Finance

Discover the cognitive biases and emotions behind financial decisions.

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After completing the course, you will be able to:

After completing the course, you will be able to:

  1. Understand the psychology behind financial decisions made by business leaders and investors.

  2. Neutralize relevant biases.

  3. Encourage and execute better financial decisions.

  4. Explain the consumer choice theory.

  5. Differentiate mental models related to behavioral finance.

Participants who successfully complete the course will receive credentials certifying completion from the University of Chicago, including a digital badge, and become part of the UChicago network.

Course Modules

  • Human Decision-Making

  • A Brief History of Behavioral Finance

  • Irrationality in Decision-Making and Markets

  • The Utility of Money

  • Consumer Choice Theory

  • The Dual Process Theory

  • How the Two Systems Interact

  • Prospect Theory

  • Regret Theory and Omission Bias

  • Probability

  • How Range Effects Influence Decision-Making

  • Base Rates and False Positives

  • Probability Weighting

  • Relative vs. Absolute Probabilities

  • Risk

  • Ambiguity

  • Biases and Their Impact on Investor Behavior

  • Correlation and Causation

  • Heuristics and Biases

  • Overconfidence

  • Availability

  • Representativeness

  • Confirmation Bias

  • Framing Biases

  • Anchoring and Adjustment

  • The Endowment Effect

  • Mental Accounting

  • Status Quo Bias

  • Efficient Market Hypothesis

  • Rise of the Normal Investor

  • Overconfidence and Excessive Trading

  • Bubbles

  • The Money Management Industry

  • Life-Cycle Investing

  • Save More Tomorrow

  • Parting Thoughts

Explore the psychology of finance with industry insiders.

Diverse market anomalies, especially those related to the stock market, can be explained through psychological biases and influences. At a time of increased uncertainty and market volatility, behavioral finance is growing in practice. Advisors seek to incorporate this analysis into their wealth management processes to improve the client experience, deepen relationships, and deliver better results.

$78k

is the average annual base pay for an investment advisor in the United States.
Source: Glassdoor

#4

is the position of social/behavioral scientist in the ranking of emerging finance roles.
Source: Tech Wire Asia

81%

is the percentage of financial advisors that are using behavioral finance.
Source: Charles Schwab Asset Management

Our Approach to Online Learning

Over eight weeks, our The Psychology of Finance course will help you master the thinking behind money management and financial trading to drive optimal results.

Flexible

Make the most of your time with a format that lets you study and complete coursework at your own pace. If you are unable to attend webinars or live sessions, you can access them later.

Interactive

Our interactive content includes videos from instructors at the University of Chicago and visual and graphic materials that provide real-life examples.

Personalized

The instructional assistant—a subject matter expert—will accompany you on your journey through the content, answering your questions and providing feedback on your work.

Meet Your Instructors

UCH Faculty George Dan
George Dan, MBA

Founder and CEO, User Nudge Inc.

Unique Program Features

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Live Sessions
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World-Class Instructors
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Hands-On Learning

This course is an excellent fit for:

  • Emerging business leaders interested in acquiring a nuanced understanding of behavioral finance

  • Financial advisors in pursuit of deeper engagement in supporting stakeholder decision-making

  • Managers across industries who wish to understand market participant behavior and outcomes

  • Marketing professionals who want to gain deeper insight into consumer motivations

Student Feedback

"This course opens your mind to new ways of seeing things—not just investments, but daily routines and activities. I will be applying this knowledge to personal investments and in my work, namely in a...
Enrique Allende Cano
"I was delighted with the dynamics of the course. The updated and current topics and the instructor's support and personalized feedback exceeded my expectations."
Graciela Yasmin Troll Gasco
"As an entrepreneur dedicated to taking companies public and seeking capital, the knowledge I have acquired will undoubtedly be important in dealing with retail and institutional investments."
Aurelio Useche

Didn't find what you were looking for? Schedule a call with one of our Program Advisors or call us at +1 315 810 9499.

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