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Strategic Data Storytelling

Craft data insights into narratives that spur action and create value.

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After completing the course, you will be able to:

After completing the course, you will be able to:

  1. Identify which business needs can be addressed with data.

  2. Distill data into key points using reports, dashboards, stories, and infographics.

  3. Anticipate and manage questions from diverse audiences and stakeholders.

  4. Enhance decision-making by using appropriate cues and indicators for specific audiences.

Participants who successfully complete the course will receive credentials certifying completion from the University of Chicago, including a digital badge, and become part of the UChicago network.

Course Modules

  • Careers in Data and Analytics

  • Navigating the Data Landscape

  • Data Visualization

  • Data Governance

  • Business Intelligence and Artificial Intelligence

  • Getting Started on Tableau

  • Building a Business Case

  • Becoming a Data Storyteller

  • Communicating with Decision-Makers

  • Crafting a Data POV

  • Data Storytelling: A Case Study

  • Structure of an Executive Summary

  • Executive Summary Using Third-Party Data

  • Executive Summary Using First-Party Data

  • Characteristics of a Good Analyst

  • Habits of a Good Analyst

  • Drive Data Decisions with the Appropriate Visualizations

  • Using Infographics

  • The Art of Persuasion through Data Visualization

  • Visualizing Spatial Data

  • Visualizing Temporal Data

  • Other Data Visualizations: Strengths and Weaknesses

  • The Trouble with Pie Charts

  • Best Practices for Presenting Data

  • Rules for Using Color and Size in Visualization

  • Creating dashboards and stories for insights

  • Charting color for optimal legibility

  • The Story Arc

  • Data Story Best Practices

  • Data Culture

  • Elements of a Successful Final Project

  • Avoiding Information Overload

  • Engaging Your Audience

  • Share Your Thoughts

Learn strategic data storytelling from industry insiders.

Non-profits and Fortune 500 companies alike find that the data storytelling approach raises awareness of a brand, issue, product, or trend and inspires a target audience to take action. Possessing both analytical skills and the ability to weave data into compelling narratives, data storytellers and visualization specialists are prized by enterprises that want to maximize their data’s value.

$61k

The average salary for an insight analyst in the United States.
Source: Payscale

22X

How much more likely we are to remember a fact when wrapped in a story.
Source: Forbes

$226.4B

The projected big data market revenue total by 2025.
Source: Markets and Markets

Our Approach to Online Learning

Our Strategic Data Storytelling course provides the techniques and tools you need to turn insights into compelling narratives.

Flexible

Make the most of your time with a format that lets you study and complete coursework at your own pace. If you are unable to attend webinars or live sessions, you can access them later.

Interactive

Our interactive content includes videos from instructors at the University of Chicago and visual and graphic materials that provide real-life examples.

Personalized

The instructional assistant—a subject matter expert—will accompany you on your journey through the content, answering your questions and providing feedback on your work.

Meet Your Instructors

These instructors teach this course regularly. Please speak to your enrollment advisor if you wish to know who the current teacher is.

UCH Faculty Bridget Sheahan
Bridget Sheahan, MBA, CFA

Vice President of Analytics and Insights, Vericast

UCH Faculty Rebeca Pop
Rebeca Pop, MA

Founder of Vizlogue

Unique Program Features

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Live Sessions
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World-Class Instructors
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Hands-On Learning

This course is an excellent fit for:

  • Professionals who work with data science teams.

  • Data scientists interested in transitioning into client-facing roles.

  • Consultants who wish to improve customer engagement through storytelling.

Student Feedback

This course is the best among the data storytelling offerings. It takes a deep dive through real-world exercises and case studies for reference. You will combine storytelling and critical thinking with an understanding of accessing and displaying data.
Christianne Fratturo
Management Consulting

Frequently Asked Questions

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Didn't find what you were looking for? Schedule a call with one of our Program Advisors or call us at +1 315 810 9499.

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